The market, too, is maturing, with more gamers moving from casual to serious game play which is resulting in higher in-app purchases. 45% of respondents spending over an hour per game playing session. Further, despite working from the office, almost 50% of respondents spent more time on game play, indicating a growing appetite for serious gaming.
The growing appetite for subscriptions in India indicates an increasing willingness among Indian gamers to pay for high-quality gaming experiences.
This change in consumer behaviour comes at a time when improvements in delivery infrastructure via 5G and evolution of payment systems via UPI, is making high speed data and low cost payments available to a majority of users in India.
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The development of broadband connectivity in tier-II and tier-III cities, along with cheaper data costs and affordable smartphones, has also contributed to the growth of online gamers, found the study.
It is estimated that over 60% of internet users converse in regional languages. Hence, many game developers in India have started offering games in regional languages, along with Hindi, such as Gujarati, Marathi, Tamil, Telugu, Kannada, Bengali to attract them.