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More Indians willing to spend on online gaming: EY survey

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More people are willing to pay for a gaming subscription as per a new EY Loco Gamer survey. Two-thirds of 13,000 respondents said that they are willing to pay for gaming subscriptions as per the EY Loco Gamer Survey. Over 50% said that they would be willing to pay for in-app purchases, which opens up more avenues for monetisation for game developers.The number of online gamers in India grew to reach 421 million in 2022 and is expected to reach 442 million by 2023. Of these, 90-100 million are frequent gamers. Transaction-based game revenues increased by 39% in 2022 from 2021, crossing Rs 100 billion.

The market, too, is maturing, with more gamers moving from casual to serious game play which is resulting in higher in-app purchases. 45% of respondents spending over an hour per game playing session. Further, despite working from the office, almost 50% of respondents spent more time on game play, indicating a growing appetite for serious gaming.


The growing appetite for subscriptions in India indicates an increasing willingness among Indian gamers to pay for high-quality gaming experiences.

This change in consumer behaviour comes at a time when improvements in delivery infrastructure via 5G and evolution of payment systems via UPI, is making high speed data and low cost payments available to a majority of users in India.

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The development of broadband connectivity in tier-II and tier-III cities, along with cheaper data costs and affordable smartphones, has also contributed to the growth of online gamers, found the study.

Growth in online gamingETtech

It is estimated that over 60% of internet users converse in regional languages. Hence, many game developers in India have started offering games in regional languages, along with Hindi, such as Gujarati, Marathi, Tamil, Telugu, Kannada, Bengali to attract them.

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