Gurugram, May 17, 2023: Goibibo has launched its latest campaign – #SabkaYaarDegaHazaar – to solve a pet peeve in the world of offers. Discounts can sometimes play a crucial in the hotel’s decision-making process. Mostly, discounts are offered as a percentage reduction on spending, capped at a certain amount. While this strategy can attract customers, the ultimate benefits to the end users are mostly only marginal. This leads to user disappointment or additional time spent working out the numbers to determine the best offer.
Building on this insight, Goibibo’s campaign #SabkaYaarDegaHazaar, just as the name suggests, offers a flat discount of 1000 to first-time customers. The brand aims to add real value for its customers through the sharp and attractive offer, a refreshing departure from traditional ‘Up to X% discounts’ that are often only perceived as a pull factor.
Customers can choose from Goibibo’s extensive range of accommodation offerings, including hotels, homestays, hostels, villas, and apartments, and apply the discount simply by using the coupon code WELCOME.
The film has been conceptualised by MagicCircle Communications and is live on YouTube from 12th May, 2023.
Goibibo provides options for flight ticketing, hotel bookings, train ticketing, bus ticketing, inter-city cabs, and ancillary travel offerings. Through its mobile app and website, travellers can search, plan and book a wide range of travel services. The brand’s core differentiator is in the value-based and traveller-first offerings that promise an elevated user experience and superior value for all travellers
Link to digital ad: Get FLAT 1000 off on your first hotel booking, only on the Goibibo App!