The Titletown district draws almost 1 million people a year to events, activities and gatherings west of Lambeau Field and helped the community secure the 2025 NFL Draft.
The Green Bay Packers‘ development of Titletown over the last decade also made the team and its affiliates the largest taxpayer in Ashwaubenon.
Ashwaubenon’s Annual Comprehensive Financial Report for 2024 lists the top 10 taxpayers based on the assessed value of property they own in the village and, for comparison purposes, the top 10 from 2015. Five of the top 10 companies are affiliated with the Packers in 2024 compared with one in 2015.
Ashwaubenon’s assessed property value increased $1.48 billion from $2.17 billion in 2015 to $3.65 billion in 2024, according to the report, a 68% increase in a decade. The top 10 companies altogether account for $486.6 million of the village’s assessed tax base, or 13.3% of its total assessed value in 2024.
The five Packers-affiliated companies — Titletown Development LLC, Titletown Office Partners LLC, Titletown Apartment Development LLC, the Green Bay Packers and Lambeau Field Redevelopment LLC — together own land assessed at almost $234 million.
Development of the Titletown district, which includes TitletownTech, Lodge Kohler, Hinterland Brewery, restaurants, recreation spaces, and other businesses, helped make the Packers-affiliated Titletown Development LLC the top taxpayer in Ashwaubenon in 2024.
The Titletown district provides an example of how much property value the Packers and their partners have created since they began to develop the land west of Lambeau Field.
When the team in the 2000s and 2010s bought the Kmart, Citgo, Mobil, Blind Ref, Road Star Inn and nearby properties that now make up the Titletown district, their assessed or fair market value totaled about $11 million, Press-Gazette archives indicate.
The Titletown district, including the apartment and office buildings, is now valued at almost $177.2 million, a 1,500% increase.
It’s an investment and growth the Packers are proud to have spearheaded to provide the community a “significant asset to spur regional economic development,” Aaron Popkey, the Packers director of public affairs, said in a statement.
“Titletown uses its unique location to attract visitors, offer amenities to residents and complement the greater Green Bay area’s draw as an excellent location to live, work and play,” Popkey said. “From the hundreds of activities that take place on the 14 acres of public park and plaza, an amount of land that traditional developers would not devote to a public space, to the culinary offerings at the restaurants to the excitement of game weekends to innovations that are taking place at TitletownTech, nearly 1 million people enjoy Titletown annually.”
Glad you asked. Lambeau Field and its surrounding parking lots are owned by the city of Green Bay. That means they’re not in the village of Ashwaubenon. The Green Bay Packers lease the stadium from the city and have invested in significant upgrades and maintenance over the years.
And while the stadium is priceless to football fans the world over, its city ownership means its assessed value is zero dollars for taxation purposes.
Here’s a closer look at Ashwaubenon’s top 10 taxpayers based on assessed value.
Families play on Ariens Hill in the Green Bay Packers’ Titletown district before Family Night on Aug. 5, 2023, in Ashwaubenon.
What: Lodge Kohler, Hinterland Brewery, Emplify Health by Bellin’s sports medicine and orthopedics clinic, the TitletownTech building, 46 Below Cafe and recreation amenities.
Value: $99,089,200
Details: Titletown Development LLC owns much of the first phase of the Titletown district’s development, closest to Lambeau Field. The company’s holdings include buildings home to multiple restaurants, businesses and offices for Packers-affiliated organizations like TitletownTech and Titletown Development itself. It also owns the site of the Discover Green Bay visitors center that opened in 2023. Brown County property records indicate tax bills for some properties Titletown Development owns, like Lodge Kohler and the Bellin clinic, get sent to those businesses.
The Bellin Health Surgery and Specialty Center is seen on Tuesday, February 27, 2024, at 933 Waube Ln in Green Bay, Wis. The center opens for patients on March 4.
Details: The 262,000-square-foot, five-story surgical center off Waube Lane took almost 2½ years to build before it opened in early 2024. The surgical center features 12 operating suites with updated technology, imaging, lab services, pre-operation rooms, and operating rooms. The third and fourth floors are home to digestive health, gastroenterology, ENT, asthma, allergy, audiology, and neuropsychology services. Construction of the children and adolescent clinic on Ashland Avenue began in February 2023, and the clinic is expected to open in August 2025.
What:Green Bay Packaging‘s coated products headquarters off South Ridge Road and Glory Road.
Value: $46,703,600
Details: The company in 2022 began a more than 150,000-square-foot expansion to its coated products headquarters off Glory Road and South Ridge Road in an industrial area of Ashwaubenon. According to the village’s financial report, the company’s property in 2015 had an assessed value of $30.8 million, making it the second-largest taxpayer a decade ago.
The U.S. Venture Center, 1175 Lombardi Ave., Ashwaubenon
What: The U.S. Venture Center, 1175 Lombardi Ave.
Value: $44,460,700
Details: Started in 2019, the multistory office building sporting views of Lambeau Field and Titletown quickly attracted a who’s who of northeastern Wisconsin businesses. U.S. Venture in November 2021 announced it purchased the naming rights to the building and that space leased by its subsidiary, Breakthrough, would serve as an office hub for the entire organization. The accounting firm CLA in December 2021 announced it would lease a floor in the building and Aon and Commercial Horizons in 2022 moved in. The U.S. Venture Center in June 2025 secured its newest client, Michael Best & Friedrich.
What: Bay Park Square
Value: $42,524,500
Details: Simon Capital owns the bulk of Bay Park Square shopping mall, parking lots and Bay Park Cinema. It does not own the Kohl’s, Hy-Vee and Steinhafels Furniture spaces, though. Simon Capital in 2015 topped Ashwaubenon’s list of owners of the most valuable property, owning land worth $37 million. Titletown’s development bumped the mall down to fifth in 2024.
What: Commercial properties and tribal enterprises
Value: $40,817,200
Details: Much of the land the Oneida Nation owns in Ashwaubenon (and nearby communities) is held in trust as tribal lands that have no assessed value for the purposes of the village or Brown County. But the tribe does own property still on the village tax rolls that’s used for tribal enterprises or used by local businesses like the Emplify Health by Bellin Ashwaubenon complex of clinics on Commanche Avenue and the Bay Bank branch on Packerland Drive.
What: Corporate headquarters, related transportation facilities
Value: $38,517,700
Details: Schneider just celebrated 90 years in business and growth into a giant of the shipping and logistics industry. The company’s orange trucks can be spotted on highways in most parts of the United States. The company’s headquarters occupies a 72-acre parcel on Packerland Drive where the company added an innovation center, The Grove, in 2023. In 2015, Schneider National Inc. ranked fifth among the village’s top taxpayers, with $24.2 million in assessed value.
Andrew Linskens, left, speaks about his mural during an opening-day tour of TitletownFlats, the 152-unit apartment building in the Green Bay Packers’ Titletown District west of Lambeau Field.
Details: Started in 2019, the 152-unit TitletownFlats building in 2021 welcomed its first tenants. Along with the U.S. Venture Center, the apartment building sits atop a 30-foot podium that includes parking for tenants. The building includes studio, one-, two- and three-bedroom apartments plus resident amenities and spaces.
What: Various properties near Lambeau Field and more
Value: $31,661,600
Details: Green Bay Packers Inc. owns a variety of properties, predominantly south of of Lambeau Field. The team also does own parts of the Don Hutson Center and practice fields along South Oneida Street and Mike McCarthy Way, plus a few other properties farther away from Lambeau used for warehouse and distribution purposes.
What: Cabela’s and other properties
Value: $25,090,700
Details: The final Packers-affiliated company in the top 10, Lambeau Field Redevelopment LLC, owns the Cabela’s property at 1499 Lombardi Ave. It also owns some of the properties south and east of the Hutson Center, including parts of Ray Nitschke Field. Lambeau Field Redevelopment’s most recent purchase? The Green Bay Distillery property, though the restaurant’s staying put.
Here’s how Ashwaubenon’s top 10 property owners looked in 2015:
Simon Capital/Bay Park Square: $37,008,800
Green Bay Packaging: $30,816,300
Spirit Finance (Shopko HQ, store owner): $26,030,200
Oneida Nation: $24,813,200
Schneider National: $24,261,800
Lambeau Field Redevelopment (Cabela’s site): $21,404,400
Village at Bay Park retail center: $17,200,000
Paper Converting Machine Co.: $15,622,700
Charles & Marilyn Perry (apartments owners): $15,337,400
