Aur Society, a women’s clothing retailer, has opened its store at Eastview Mall, Wilmorite announced June 12.
It is the Alabama-based company’s only location in the Northeast and its third in the nation.
Aur Society sells women’s clothing — from pants and blouses to formal dresses and jumpsuits — as well as purses and jewelry.
The new 6,502-square-foot Eastview store is in the main court, next to LUSH. It includes a large, private fitting room for parties and personal shopping events.
Since March 2024, Eastview has signed leases with 11 new tenants. Seven of them — Barnes & Noble, la Vie en Rose, Fun Spot Arcade, Brooks Brothers, Pac Sun, Bespoke Menswear and Aur Society – are open. Four — Capital One Café, Fabletics, Fries Fries Fries and Rowan — are under construction.
Reporter Marcia Greenwood covers general assignments and has an interest in retail news. Send story tips to mgreenwo@rocheste.gannett.com. Follow her on X @MarciaGreenwood.
This article originally appeared on Rochester Democrat and Chronicle: Aur Society women’s clothing store opens at Eastview Mall in Victor NY