Pizza boxes have been known to advertise movies, TV shows, and athletic competitions. But this time, Georgians recently got something particularly unique
U.S. Customs and Border Protection has confirmed a marketing campaign involving graphic pizza boxes encouraging those interested to join the Border Patrol with a QR code linking to their careers page.
Why did Border Patrol advertise with pizza boxes?
CBP issued a statement on Thursday saying they work with the MarCom Group in Virginia to support their marketing and advertising efforts. As part of their recruitment efforts, MarCom initiated a campaign in Atlanta to coincide with SkillsUSA National Leadership & Skills Conference. The campaign included advertising at the airport and on said pizza boxes.
Where are the Border Patrol’s pizza boxes?
We are awaiting word back from MarCom Group as to how many pizzerias received these boxes, but the Atlanta Journal-Constitution confirmed Mojo Pizza N’Pub in Decatur received them.
Pizza box advertising the U.S. Border Patrol
The restaurant’s prep cook Chad Dumas said he got a call offering pizza boxes for free without realizing what they would be promoting. When 100 of these boxes showed up, the staff was not pleased.
“I don’t want it in my restaurant that I work for,” Dumas said. “I live in one of the most liberal cities in Atlanta….I don’t want that to go out. It’s propaganda.”
The staff reportedly burned all but a few boxes at an employee’s nearby home.
If you know of a restaurant in Georgia that received these boxes, contact Miguel Legoas by emailing him at mlegoas@gannett.com. You can also direct message him on Instagram @miguelegoas.
This article originally appeared on Augusta Chronicle: Border Patrol advertises on boxes at Georgia pizza restaurant