Kroger is reshaping how Louisville families get their groceries after announcing a new partnership with San Francisco–based delivery provider DoorDash on Monday, Sept. 29.
The Cincinnati-based grocery retailer said that beginning on Wednesday, Oct. 1, customers will be able to shop its entire grocery assortment via DoorDash, from Kroger brand products to produce to other household staples. Here’s what to know.
Kroger expands delivery services with DoorDash
The expanded offering comes as Kroger looks to keep growing its $13 billion a year digital business, which accounts for nearly 9% of the company’s total sales revenue. Kroger’s digital business includes grocery orders made online and picked up at the store, orders for home delivery from the company’s own fulfillment centers and third-party delivery outlets, such as DoorDash, Instacart and Uber Eats.
While Kroger does not break out digital sales results by channel, the retailer has disclosed delivery options are leading its overall digital growth. In its latest quarterly report, Kroger said delivery sales grew 20% so far this year, compared with 15% overall growth of its digital sales.
“We want to provide customers what they want, how they want it, without asking them to compromise on value,” said Yael Cosset, Kroger’s chief digital officer, in a statement.
DoorDash offficials said Kroger is one of its most-searched retailers on its app.
“With Kroger now on DoorDash nationwide, millions of customers can shop the largest grocer on our platform with the convenience of on-demand delivery,” said Prabir Adarkar, DoorDash’s chief operating officer, in a statement.
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Cincinnati Enquirer reporter Alexander Coolidge contributed. Reach Marina Johnson at Marina.Johnson@courier-journal.com.
This article originally appeared on Louisville Courier Journal: Kroger and DoorDash expand partnership with more delivery grocery options